Selling America to Reluctant Consumers

Let’s talk about how the rest of the world sees and experiences America and American culture. Is it purposeful that America packages itself – its culture, music, fashion – to influence the rest of the world to “buy” the American influence? After America came into its own in the 20th century, the notion of the USA forcing itself into other countries, particularly in commerce and culture, became more prevalent. The global pushback over the last three decades make it an ideal time to convene conversations about our national identity and how it affects our day-to-day lives.

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