How do millennials see the world? How they work and where they work – brands are important – are influenced by their life priorities. Work is not strictly for income, it’s a social activity that represents who they are. Kicked off with an interactive activity about what defines adulthood, this session will explore the social, political, and economic perspectives of millennials. The discussion will help participants better understand the characteristics of the generation and how they are distinct from other generations.
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Yasemin Besen-Cassino, Ph.D.
Professor of Sociology of Montclair State University
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